For Ralston, I crafted a logo and cohesive brand identity that embodies boldness, scalability, and authority. Inspired by Caleb Ralston’s expertise in building influential brands—shaped by his work with Gary Vaynerchuk and Alex and Leila Hormozi—I developed a custom logo mark and wordmark to capture his vision and experience. Paired with a refined typography system and a striking color palette, the design balances strength, professionalism, and approachability, creating a brand identity built to resonate and lead in its space.