Domaine Curry, a brand founded by Ayesha Curry and Sydel Curry-Lee, is celebrated for its legacy and strong ties to sisterhood and found new life under the stewardship of The Prisoner Wine Company . As a senior designer on Constellation Brands' in-house creative team, I had the privilege of being at the forefront of this transformation. My role entailed crafting a refreshed visual identity that aligned seamlessly with the brand’s ethos of empowerment, legacy, and femininity.

During this rebranding journey, I collaborated with team members and external agency partners to breathe new life into Domaine Curry. I helped interpret the beginning stages of the new brand guidelines to establish a cohesive look and feel across all channels. From designing templates for paid media, email campaigns, and organic social media to creating compelling web content and print materials, I ensured that every touchpoint reflected the brand’s elevated and powerfully feminine identity.

The visual identity we crafted was more than just an aesthetic overhaul; it was a celebration of the strong women who inspired Domaine Curry. The result was a visually stunning and strategically sound brand identity that continues to inspire and engage its audience.