Domaine Curry, a brand founded by Ayesha Curry and Sydel Curry-Lee, is celebrated for its legacy and strong ties to sisterhood and found new life under the stewardship of The Prisoner Wine Company . As a senior designer on Constellation Brands' in-house creative team, I had the privilege of being at the forefront of this transformation. My role entailed crafting a refreshed visual identity that aligned seamlessly with the brand’s ethos of empowerment, legacy, and femininity.

Collaborating with internal teams and external partners, I helped shape the new brand guidelines and ensured a cohesive look across all touchpoints, from paid media and email campaigns to web content and print materials. The refreshed identity embodies femininity and strength, celebrating the women behind the brand and inspiring its audience with every design element.