One of Zero is a brand owned by Alex Hormozi that was born at the intersection of relentless innovation and unwavering determination. I collaborated with the team to curate a logo design and visual identity that encapsulates the brand’s ethos of bold individuality, limitless possibilities, and breaking boundaries.

The logo unites "1," symbolizing singularity of the individual, the "/" as a journey, and "0," representing infinite possibilities. Together as "1/0," it challenges convention and embraces the undefined—being One of Zero.