One of Zero is a brand owned by Alex Hormozi that was born at the intersection of relentless innovation and unwavering determination. When embarking on the opportunity to design the logo and visual identity, I collaborated with the team to craft a direction that encapsulates the brand’s ethos of individuality, limitless possibilities, and breaking boundaries.

The logo combines three core elements: the number "1" symbolizing singularity and distinction, the "/" or fraction bar representing the audacious journey, and the number "0" reflecting infinite possibilities and uncharted territories. Together as the fraction "1/0," the logo encourages embracing the undefined and pushing beyond conventional limits—being one of zero.

The color palette—Quantum Black, Pure White, Victory Green, Elite Ivory, and Spartan Silver—reflects the brand's bold and limitless character. Quantum Black and Pure White create striking contrast for sleek clarity and focus, Victory Green symbolizes growth and vitality, and Elite Ivory and Spartan Silver add a refined, sophisticated balance.

This project resulted in a distinctive and unique brand identity for One of Zero, effectively blending aesthetic appeal with strategic design to resonate with its target audience.