Alex and Leila Hormozi are entrepreneurs and business strategists known for their expertise in scaling companies. As the designer behind the new logo and identity for their brand Acquisition.com, I meticulously crafted a direction that encapsulates the company’s core values of integrity, excellence, and growth. The bold, modern font ensures clarity and versatility across digital and social platforms, while the sophisticated color palette—deep navy Sambucus, vibrant Electric Indigo, clean Lavender, crisp White, and sleek Silver—reflects professionalism, creativity, and balance.

The logo's theme combines key concepts: the fulcrum shape, symbolizing capability for action and major market changes; the supply and demand chart, representing market interactions; and the letter "A," the first letter of the brand name. These elements merge to form a modern take on the previous pyramid logo, with the chart forming a fulcrum and the letter "A" with upward momentum. Each corner of the logo represents one of the brand's three non-negotiables: unimpeachable character, sincere candor, and competitive greatness.

Beyond the logo, I supported the launch of various brand assets, including podcast covers, book covers, new website look, email templates, and digital pamphlets with custom illustrations. This project highlights my ability to blend aesthetic appeal with strategic design, creating a powerful and resonant brand presence.