Alex and Leila Hormozi are entrepreneurs and business strategists known for their expertise in scaling companies. As the designer behind the new logo and identity for their brand Acquisition.com, I meticulously crafted a direction that encapsulates the company’s core values of integrity, excellence, and growth.

The logo's theme combines key concepts: the fulcrum shape, symbolizing capability for action and major market changes; the supply and demand chart, representing market interactions; and the letter "A," the first letter of the brand name. These elements merge to form a modern take on their previous pyramid logo, with the chart forming a fulcrum and the letter "A" with upward momentum.

Beyond the logo, I supported the launch of various brand assets, including podcast and book covers, new website look, email templates, and digital pamphlets with custom illustrations. This endeavor highlights an ability to blend aesthetic appeal with strategic design, creating a powerful and resonant brand presence.