A Fusion of Art and Flavor

For The Prisoner's Winemaker Series launch campaign, I applied design and arti direction leadership to help bring a touch of elegance and sophistication to every aspect of the project. Leveraging artwork from the label, I worked with our team to curate a seamless and premium experience across all channels, including email, web, print, organic, and paid social.

One of the highlights of the campaign was the creation of a bespoke menu for the exclusive winemaker dinner, meticulously designed to complement the indulgent Italian tasting menu and showcase the exceptional wines crafted by our winemakers, Chrissy Wittmann, Todd Ricard, and Molly Zook. To further immerse guests in the story behind each wine, I designed an informative postcard featuring the winemakers' notes, allowing attendees to deepen their appreciation for the artistry and craftsmanship behind every bottle.

In the digital realm, I crafted captivating email campaigns that seamlessly integrated GIFs above the fold, capturing the attention of recipients and inviting them to explore the Winemaker Series in all its splendor. From concept to execution, my role ensured that every detail of the Winemaker Series campaign reflected the elevated, premium experience we aimed to deliver to our audience while aligning to the captivating aesthetics of the label artwork.