Merchandise Launch

Design • Art Direction • Animation

Creative Direction by Stu Carnes & Javaris Stevenson
Photography & Production by Tim Ireland
Copywriting by Alex Watt

Swift Solutions for an Elegant Unveiling

The launch of The Prisoner Merchandise was a collaborative effort that saw our team harnessing creativity and resourcefulness to quickly deliver a compelling campaign. Together, we conceptualized the idea of our products elegantly floating, inspired by the moody and sophisticated essence of The Prisoner brand. Guiding the team with a strategic vision and art direction, I played a key role in bringing this vision to life across various channels, aiming for a speedy and polished result.

Despite tight timelines and limited resources, our small, nimble creative team rose to the occasion. From storyboarding all shots to leveraging the expert-level product photography in unique ways, I helped ensure that every detail was meticulously planned to align with our vision. The result? A visually stunning campaign that spanned various channels, including email, organic, paid, web, and MMS, allowing us to effectively engage our audience in record time.