Crafting a Bright Identity for a Lighter Sip

For the launch of Divulge, The Prisoner’s innovative lighter wine blend, I helped shape a refreshed visual identity that balanced sophistication with the brand’s signature moody essence. Collaborating with our ACD and producer, I supported photography direction aimed to capture the interplay of light and shadow, evoking the elegance of a sunset. Using softer tones from our color palette, I designed visuals that highlighted the wine’s refined nature. Animated label art and airy callouts added a delicate touch, while cohesive campaigns across email and paid social drove a highly successful launch.