A Collaboration of Artistic Expression

For the second release of The Prisoner x Corrections, I designed digital and print creative that extended Jesse Krimes’ renowned artwork, Apokaluptein: 16389067, beyond its original placement on the Magnum 1.5L bottle. I aimed to honor the Philadelphia-based artist’s powerful narrative, shaped by his six-year prison sentence and reflected in his transformative use of New York Times pages and prison bedsheets to challenge societal structures.

Aligning with the inspiration behind Krimes’ work, I incorporated textured paper craft materials from The Prisoner brand to complement the art’s story of beauty emerging from darkness. The label became a statement piece symbolizing resilience and the humanizing power of creation. Through thoughtful marketing collateral, I sought to amplify the campaign’s message while seamlessly integrating Jesse’s vision with The Prisoner’s identity.