Corrections x The Prisoner 2022
Design • Art Direction • Animation
Creative Direction by Stu Carnes
Production & Photography by Tim Ireland & Jake Tuff
Copywriting by Alex WattOrchestrating Art & Flavor
Embarking on the artistic curation of the Corrections x The Prisoner 2022 launch across digital and print, my aim was to curate an immersive experience, ensuring each interaction echoed the profound artistry of Chris Burnett, the creative force behind the captivating label artwork. I steered the design and holistic art direction, ensuring each visual element, from subtle animations to seamless email experiences, was an extension of Burnett's vibrant storytelling. I also lended my hand in storyboarding for the lifestyle photoshoot featuring Chris Burnett, sketching poses and shots that helped captured the essence of his vibrant storytelling.
The labels, transformed into windows of narrative, were seamlessly integrated into the creative, creating an immersive journey from the inbox to the first sip. During this project, my design philosophy aimed to merge sophistication with purpose, extending beyond mere visual representation to craft a harmonious celebration of art, wine, and social impact.
