The SALDO Wine Collective is an exclusive membership offering access to limited-production wines and curated tasting experiences. I played a pivotal role in launching the Collective, driving all aspects of its design strategy from inception to execution. This included developing a bold identity that reflects the brand’s ethos of exploration and connection.

A highlight of the Collective is its collectible magazine, designed for each shipment. Featuring a logo lockup with colored plus marks that represent the included varietals, the magazine guides members through each wine’s story with vibrant, tailored accents.

To further enhance the brand’s appeal, I storyboarded and assisted in directing seasonal photoshoots, crafting visuals that authentically capture the essence of SALDO’s audience. Through thoughtful design across print, email, web, paid media, MMS, and organic content, I ensured a cohesive, modern, and aspirational wine club identity that resonates at every touchpoint.