A Creative Evolution in Wine Club Experiences

The SALDO Wine Collective introduces a unique membership initiative, providing exclusive access to limited-production wines and thoughtfully curated tasting experiences. In my role, I assisted in the launch and spearheaded the transformation of its visual identity, helping orchestrate a photoshoot in California to capture the essence of our target audience. From ideation to implementation, I led the design strategy across diverse channels, including print, email, web, paid advertising, MMS, and organic content, culminating in a cohesive and captivating experience.

One of the standout features of the SALDO Wine Collective was the creation of a collectible magazine tailored for each shipment. This magazine, a highlight of the membership, not only showcases the logo lockup but also utilizes the color system to reinforce the story of each wine. The design of the magazine revolves around colors, with the logo lockup on the cover featuring colored plus marks that signify the wines included in the current shipment. As members flip through the pamphlet, they are guided on a journey through each varietal, with strategically placed color accents reflecting the essence of each wine.

Drawing inspiration from the cultural context of SALDO, our wine collective embodies the contemporary desire for valuable experiences over material possessions. It caters to explorers who crave new perspectives, flavors, and ideas, aligning perfectly with the timeless human urge to expand one's mind.