Crafting a Refreshed Winery Experience

Dive into the captivating world of SALDO with our thoughtfully curated tasting room collateral, meticulously designed to enhance your winery experience. Applying senior design and art direction leadership, I spearheaded the transformation of essential materials for our hospitality team at the new SALDO Salon winery space in Napa. From the elegant wine tasting mats adorned with QR codes to the stylish event cards and informative postcards highlighting individual wines, I aim to infuse every piece of collateral with the dynamic spirit of SALDO.

One of the standout features of the tasting mat design is the inclusion of QR codes, allowing customers to scan and delve deeper into the story behind each wine. This seamless integration of on-site and digital experiences creates an organic journey for visitors, enriching their understanding and appreciation of SALDO's varietals. By reinforcing the color system used in our wine labels, each varietal was brought to life, saturating each piece with vibrant splashes of color and enhancing the overall ambiance.

This project not only revitalized our winery experience but also played a crucial role in aligning all on-site materials with the new brand identity that I had a hand in shaping. The SALDO tasting room collateral represents a harmonious fusion of design and innovative storytelling, inviting guests to savor every moment of their SALDO experience.