A Creative Evolution in Wine Club Experiences

The SALDO Merchandise Launch introduced a curated collection of everyday essentials, from t-shirts and beanies to novelty pins and corkscrews. As senior design lead, I drove the creation of sleek, engaging content across email and web platforms, highlighting the collection with clean product photography and eye-catching graphics. Through a minimalist approach and strategic design, we delivered a visually consistent, impactful launch that captured attention and encouraged exploration—all while navigating extremely limited resources and meeting tight deadlines with precision.