A Creative Evolution in Wine Club Experiences

Introducing the SALDO Merchandise Launch, where we've meticulously crafted a collection designed to seamlessly integrate into your everyday life. As our senior design lead, I helped champion the creation of compelling content across email and web platforms to unveil our new products including t-shirts, beanies, novelty pins, coasters, corkscrews, keychains, and wine glass charm sets.

Our approach centered on simplicity and cleanliness, with product photography shot on white seamless backgrounds, allowing us to showcase our merchandise with clarity and elegance. Leveraging these visuals, I designed clean graphics and GIFs that not only stayed true to our brand aesthetic but also captured attention above the fold in single-swipe emails, enticing subscribers to explore our entire collection on our website.

This strategic approach enabled us to maintain visual consistency while delivering high-quality content within a tight timeframe and limited resources, ensuring a successful and impactful launch.